Title and Keyword Guidelines, Policies and Best Practices

Excellent metadata (titles and keywords) helps customers discover your content. We have developed guidelines to help you create the best titles and keywords, and to help you understand how to use metadata that is compliant with our policies.

Titles and keywords have different purposes and require different approaches. Your titles and keywords should adhere to the guidelines outlined below. Remember that the overuse of repeated words or phrases is considered spam in both the keywords and the titles. Intentional disregard of any of Shutterstock’s metadata policies can result in account termination.

Great titles are unique and detailed. They read like a sentence or phrase and not like a list of words. Think of your title as a news headline and try to answer the main questions of: Who, What, When, Where, and Why. Be descriptive and use words that capture the emotion or mood of the image.

Great keywords are detailed and precise. They relate directly to what is in the image or clip, either by describing what it shows, or what it might represent. The keywords for each of your images or clips should be precisely tailored to that individual work.

What are the technical requirements for images?

File Format
We accept images in JPEG and TIFF formats, but we recommend submitting your images as JPEGs because all images are automatically converted to jpeg upon approval into our collection. We do not currently accept PSD files or TIFFs with layers.

Color profile
Shutterstock images are offered in sRGB since most images on the Internet are displayed in that profile. If you submit images in a different color profile, the colors will likely be altered during conversion to sRGB, so we recommend converting your images to sRGB before uploading them to Shutterstock.

File Size
All images must be at least 4 MP (megapixels), but preferably 5 MP or larger and set at highest quality settings to produce an acceptable file dimensions for submission to Shutterstock.

Please keep in mind that megapixels (MP) are different from megabytes (MB), as they refer to the dimensions and not the file size. To determine the amount of pixels in an image, multiply the pixel width by the pixel length. For example:
2000 x 2400 pixels = 4.8 Megapixels. A file of this size is acceptable.
1200 x 3000 pixels = 3.6 Megapixels. This is smaller than our minimum size requirement, and this file will not be accepted by our system.

The maximum file size you can upload using your web browser/Content Editor is 50 MB for either JPEG or TIFF. If you upload via FTP, you can upload JPEGs up to 50 MB in size, and TIFFs up to 4 GB in size.

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This post makes use of the SoundCloud Shortcode plugin by SoundCloud.

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